UK tech mogul Bryan Johnson is providing the public access to part of his age-defying regimen. Johnson follows a rigorous plan called Project Blueprint, incorporating a specialty diet and an eye-popping 100 daily supplements. He purports that this method has reduced his biological age.
An element of Project Blueprint, the “Blueprint stack,” can now be purchased. This kit includes a drink mix, protein powder, eight pills, and a 400-calorie dose – all purportedly supported by over 1,000 clinical studies. Intriguingly, the stack also incorporates a mention of “snake oil,”(rebranded extra virgin olive oil) a term often used for questionable treatments.
A comprehensive analysis of the Blueprint stack includes Extra Virgin Olive Oil, Longevity Mix, Blueberry Nut Mix, Nutty Pudding, NAC + Ginger + Curcumin, Red Yeast Rice + Odour-Free Garlic, Essential Softgel and Essential Capsule.
G. Sushma Kumari, a clinical dietitian at CARE Hospitals, Banjara Hills, Hyderabad, explained the ingredients of the longevity mix, which purportedly has the same effect as twenty multi-nutrient supplements. This mix, available in the “Blood Orange” flavour, contains Creatine 2.5 g, Calcium Alpha-Ketoglutarate 2 g, Glucosamine Sulfate 1.5 g, and Ashwagandha 600 mg.
The Blueprint stack is here; second only to Mother’s milk.
Limited supply. Drops Thursday, April 4th at 10am pacific.
+ Included: a drink mix, protein, 8 pills and Snake Oil
+ 67 powerful therapies
+ 400 calories
+ Built upon 1,000+ clinical trials
+ Lower cost than fast food
+… pic.twitter.com/8hIO7jjJ8C— Zero /dd (@bryan_johnson) April 1, 2024
“Creatine is beneficial for muscle growth and enhancing athletic performance. Calcium Alpha-Ketoglutarate aids with frailty index improvement and Glucosamine Sulfate enhances respiratory health. Lastly, Ashwagandha aids in uplifting mood, regulating sleep, and overall recovery,” detailed Kumari, elaborating on the individual benefits of the ingredients.
Nevertheless, Ekta Singhwal, a dietitian at the Ujala Cygnus Group of Hospitals, warned that it is crucial to recognise that the effectiveness of such supplements in extending lifespan is uncertain and individual outcomes may vary.
She also suggested that rebranding extra virgin olive oil as “snake oil” could potentially be a misleading marketing gimmick that exaggerates or makes false claims to promote the product.
“Extra virgin olive oil is traditionally known for its health benefits due to its high monounsaturated fat and antioxidant content. However, portraying it as “snake oil” seems to be an attempt to exploit consumer trust by promoting dubious health claims or selling subpar products,” shared Singhwal in her conversation with indianexpress.com.
Johnson affirms that the stack is scientifically researched and costs £278 (around $343) for a month’s supply. In a promotional tweet, he audaciously claimed it to be “second only to mother’s milk.”
The suggested usage is to substitute 400 calories from your regular diet with the Blueprint stack. It’s designed as a supplement to address any potential deficiencies, not as a total meal substitution.
Johnson, a former executive in Silicon Valley, is famous for his deep interest in anti-ageing. He claims to have reduced his biological age by more than five years and flaunts improved health indicators. Project Blueprint, comprising of a special diet, medical oversight, therapies, and physical exercise, represents a significant financial commitment for Johnson. Earlier this year, he grabbed headlines for purportedly reversing hair loss through another self-developed program.
It is important to note that the scientific community has not agreed on the efficacy of Project Blueprint. Also, considering its annual cost of £2 million, such expansive anti-ageing strategies are probably unaffordable for most people.
Singhwal also cautioned against blindly trusting assertions of extended lifespan or health advancements. “While certain nutrients and dietary supplements might support overall health, no miracle product can promise longevity. Assertions like being “second only to mother’s milk” should be rigorously evaluated based on scientific studies and should not simply be taken at face value,” she further elaborated.
For those intrigued, Johnson’s product can be shipped to 23 nations, including the UK, the USA, and most of Europe.
British tech millionaire Bryan Johnson is offering a portion of his anti-ageing regime to the public. Johnson adheres to a rigorous programme known as Project Blueprint, which incorporates a specialised diet and a staggering 100 daily supplements. He claims this approach has reversed his biological age.
One component of Project Blueprint, the “Blueprint stack,” is now available for purchase. This stack includes a beverage mix, protein powder, eight tablets, and a 400-calorie dose – all supposedly backed by over 1,000 clinical trials. Notably, the stack also includes a reference to “snake oil,”(extra virgin olive oil being repositioned as snake oil) a colloquial term for a dubious remedy.
A detailed breakdown of the Blueprint stack includes Extra Virgin Olive Oil, Longevity Mix, Blueberry Nut Mix, Nutty Pudding, NAC + Ginger + Curcumin, Red Yeast Rice + Odour-Free Garlic, Essential Softgel and Essential Capsule.
G. Sushma Kumari, clinical dietician, CARE Hospitals, Banjara Hills, Hyderabad, broke down the components of the longevity mix, which claims the same effect as twenty multi-nutrient supplements. Coming in the flavour ‘Blood Orange’, it contains – Creatine 2.5 g, Calcium Alpha-Ketoglutarate 2 g, Glucosamine Sulfate 1.5 g and Ashwagandha 600 mg.
The Blueprint stack is here; second only to Mother’s milk.
Limited supply. Drops Thursday, April 4th at 10am pacific.
+ Included: a drink mix, protein, 8 pills and Snake Oil
+ 67 powerful therapies
+ 400 calories
+ Built upon 1,000+ clinical trials
+ Lower cost than fast food
+… pic.twitter.com/8hIO7jjJ8C— Zero /dd (@bryan_johnson) April 1, 2024
“Creatine helps in muscle-building and promoting athletic performance. Calcium Alpha-Ketoglutarate supports enhancing the frailty index and Glucosamine Sulfate boosts respiratory health. Lastly, Ashwagandha works to improve mood, sleep cycle, and overall recovery,” said Kumari, explaining the individual benefits of the components.
However, Ekta Singhwal, dietician, Ujala Cygnus Group of Hospitals, warned that it’s important to note the effectiveness of such supplements in increasing lifespan is not well-established and may vary depending on individual factors.
She also suggested the repositioning of extra virgin olive oil as “snake oil” could be “a deceptive marketing strategy aimed at promoting the product with exaggerated or false claims.
“Extra virgin olive oil is traditionally recognised for its health benefits, thanks to its high content of monounsaturated fats and antioxidants. However, labeling it as “snake oil” implies an attempt to exploit consumer trust by promoting unfounded health claims or selling inferior quality products,” Singhwal told indianexpress.com in an interaction.
Johnson asserted the stack is grounded in research and priced at £278 (approximately $343) for a month’s supply. In a promotional post, he boldly declared it to be “second only to mother’s milk.”
The recommended approach is to replace 400 calories from your existing diet with the Blueprint stack. It’s intended as a supplement to address potential deficiencies, not a complete meal replacement.
Johnson, a former Silicon Valley executive, is well-known for his fervent interest in anti-ageing. He claims to have reversed his biological age by over five years and boasts improved health markers. Project Blueprint, encompassing a specialised diet, medical monitoring, therapies, and exercise, represents a significant financial investment for Johnson. Earlier in the year, he made headlines for supposedly reversing hair loss through another self-developed programme.
It’s crucial to note that the scientific community has not reached a consensus on the effectiveness of Project Blueprint. Additionally, at a cost of £2 million annually, such extensive anti-ageing interventions are likely out of reach for most people.
Singhwal too advised approaching claims of increased lifespan or health improvements with skepticism. “While certain nutrients and dietary supplements may support overall health, there is no magic solution or “miracle” product that can guarantee longevity. Claims like being “second only to mother’s milk” should be critically evaluated based on scientific evidence and not taken at face value,” she expanded.
For those interested, Johnson’s product is available for delivery to 23 countries, including the UK, the USA, and most of Europe.